Below is a summary of recent search-related news and updates from various sources.
From Search Engine Land:
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Yext introduces ‘Yext for Food’
Date: Oct 12, 2017
Author: Greg Sterling
Yext is enhancing local business listings by adding more vertically specific attributes for consumer searches. -
Return of service-area businesses in local results
Date: Oct 12, 2017
Author: Joy Hawkins
Service-area businesses are reappearing in local results, with recent developments offering both challenges and opportunities. -
The significance of quality score in 2017
Date: Oct 12, 2017
Author: Jacob Baadsgaard
Jacob Baadsgaard discusses whether aiming for a high-quality score directly leads to higher conversion rates and where to focus optimization efforts. - Google’s locally focused ads for the holiday season
Date: Oct 12, 2017
Author: Andy Taylor
Ads that drive offline traffic are expected to be impactful this holiday season. Andy Taylor provides insights on leveraging these opportunities.
Recent Headlines from MarTech:
- Oculus is enhancing VR app discovery with content-focused search.
- Google offers ‘high-quality content’ tips from its style guides.
- Four strategies to renew your email creation process.
- Facebook’s Stories feature is now open to Pages.
- YouTube’s location extensions and in-store visits measurement have become widely available.
- Highlights from Day 2 of Facebook-owned Oculus’s VR conference.
- Industry groups are advancing a self-regulatory digital ad standards program.
- A new marketing trend: Going offline in social media strategies.
- Three methods to utilize location-based marketing this holiday season.
- Brandwatch enhances content intelligence with BuzzSumo acquisition.
- Qubit introduces an AI-powered, Instagram-like product news feed for mobile.
- Challenges marketers face with VR adoption.
- Connecting Facebook’s 2D social network with its VR counterpart.
- Updated review of enterprise paid media campaign management platforms for 2017.
Search News From Around The Web:
Industry
- Google acquires a podcast app founded by former Netflix executives.
- Google pledges $1 billion to nonprofits for job training in the modern economy.
- Despite criticism, Google and Facebook maintain high popularity in polls.
SEO
- Techniques for fixing crawl inefficiencies and avoiding spider traps.
- Tools for SEO apprentices aimed at enhancing analytical capabilities.
Link Building
- Strategies for link building on ecommerce category pages, exploring the pros and cons.
Local & Maps
- Lyft plans to use Google Maps as the primary navigation tool for its drivers.
This collection of articles provides insights into current trends and developments across various aspects of search, SEO, local maps, and digital marketing.
